From
The Urbach Letter – January 2008 |
Clever Promotions (Part 1 of 3)
Pow! Breaking pine boards is so Ralph Macchio. Real men break concrete sidewalks. At least that's the impression
created by these cleverly-placed posters.
Nissan created a 3-dimentional billboard by enclosing it's newly launched Armada SUV
in a transparent shipping container and placing it in dense urban areas like Times Square
and South Beach Miami. It was moved to different locations at night, mysteriously appearing
in time for early-morning commuters, whose reactions were filmed and used in a
subsequent TV ad campaign. In-the-box, out-of-the-box thinking.
Residents of Manukau City in Auckland, New Zealand were
reminded to buckle up by this clever extra-dimensional billboard
design. The physics are quite compelling. Front seat or back, in
a crash, the car stops but you keep moving...
On a cold winter morning, Folgers made New Yorkers look
twice with these manhole cover appliqués. Very realistic looking. Too
bad what comes out of Manhattan's streets doesn't exactly smell like
freshly-brewed coffee.
I don't know the back-story on this one. Perhaps Johnny Depp
had something to do with it.
Teenagers in South Eastern West Virginia were exposed to this in-your-face
highway billboard.
Here's a way to cut your billboard lighting costs by 75%.
Very clever concept, but unfortunately loses about 99% of its communication power
during daylight hours.
I have no idea if this was intentional or not. Sure is funny though.
No, these buildings in Santiago Chile are not constructed
out of giant Legos. A toy distributor there spent just $5000 on huge
optical illusion posters to transform 5 buildings.
Brilliant print ad campaign from Benjamin Moore Paints. The tag line reads:
"We'll Match It."
Hope you enjoyed these. |
(c) Copyright 2002-2010 Victor Urbach
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